About All Set

At All Set we offer the highest level of customer service partnered with an innovative take on event design. Our method starts with you: listen first, then plan. We want your event to be a reflection of you and our team understands that getting to know you and your vision is the first step to creating a successful event. We love collaborating with our clients, and also understand that some clients prefer being less involved in the details. Regardless of how we get there, the result is always the same. We deliver a breathtaking, expertly planned and unforgettable experience for all in attendance, including YOU. With All Set on board, you will be able to relax, enjoy and experience your event as a guest.
 

 

Our Team

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Heather Ferrai

Founder & Creative Director
Where thoroughness and fun collide is where you will find this entrepreneur. As an alumni of Cal Poly San Luis Obispo's Experience Industry Management program, Heather was lucky enough to find her calling at a young age and hone her skills throughout college. She found a place where her obsession with logistics, eye for design, and love of people created the perfect cocktail for event planning success. In the fall of 2009, her pioneering spirit and creative ambition led her to take a leap of faith and start her own company. Welcome to the conception of All Set. Heather has built her company around one principle – client first. She prides herself on making you feel like you are her one and only. Those who have met her will agree that Heather’s got a heart of gold. This genuine care for her clients, combined with her vivacious spirit, creates the foundation for a trusting partnership from day one.

When Heather is not at the office you will find her brunching with her boyfriend Dustin, enjoying beach days with her fur child Cassie May, or teaching hip hop dance classes to her favorite 90s jams.

 
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Erin Shields

Event Coordinator
Before joining the All Set team, this ray of sunshine learned the ins and outs of event planning at Cal Poly, San Luis Obispo. After graduating with a degree in Experience Industry Management, she moved back to the Bay Area and launched her career as an event planner. Erin has experience in both the non-profit and corporate sectors with experience at organizations including Special Olympics, Big Brothers Big Sisters, and George P. Johnson.

This eternal optimist is about getting things done efficiently and accurately, all while having a smile on her face. Erin epitomizes the All Set brand bearing a brilliant mix of charisma and professionalism. Her favorite part of her job is building genuine connections with clients.

When she's not creating masterful spread sheets or repping the All Set brand on social media, you can find her hopping around San Francisco between restaurants,  parks, and hikes, all with her favorite side-kick – Maggie, her Mini Australian Shephard.

 
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Katie Haddad

Event Coordinator
Just call her the queen of organization. Katie has a natural ability to create cohesion and allure to any space. Her designs are imaginative, thoughtful and executed to precision. As a former All Set client herself, Katie has both the client and planner prospective, giving her a greater understanding and appreciation for the work she is doing at All Set. Katie brings over ten years of customer service experience to the team and it shows with her passion to deliver events that go above and beyond the client’s expectations.

When she is not crafting beautiful events, Katie is spending time with her two favorite guys, husband Shadi and son Jacob, hosting friends for wine and cheese nights at home, or running her next 10K.

 
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Cassie May

All Set Mascot & Event Coordinator Enthusiast
Meet the pride and joy of the All Set Office - nine year old Lab Springer Spaniel Cassie May aka Cous Cous aka Boots aka Monkey (her nickname changes bi-weekly). This "senior citizen" is the best lookin' dame on the block and attracts crowds outside the All Set Office. Keep your eyes open - she might even make a cameo in a friends' Insta-story or Snapchat, as she is constantly being filmed through the All Set Office window. What's her favorite part of the 9-5 grind? Greeting the FedEx & UPS drivers with all the team's deliveries and bringing smiles to strangers' faces when they pass the office window for the first time.

When Cassie May is not entertaining the neighborhood, you can find her at the beach or chasing squirrels at the park.

 
Photographed by Shay&Olive

Photographed by Shay&Olive